Learn to brand your science with "Brain Radio" - Explainables workshop at Bern University for NCCR/PlanetS

For our first workshop in Switzerland we teamed up with the Swiss National Center for Competence in Research  (NCCR) PlanetS, one of the world leading research teams in the field of Astrobiology, Exoplanet and Planetary science. About 20 early career scientists from first year grad students to established postdoctoral fellows from all over Switzerland met at the Center for Space and Habitability in Bern for a one day Explainables' "Communication, Branding and Proposal writing for Scientists" workshop.

 Participants of the workshop talking about the "brain radio".

Participants of the workshop talking about the "brain radio".

The morning session was reserved for classic Explainables warm-ups and improv' exercises sprinkled with some communication 101 lecture bites. The first session in the afternoon was about "Branding, Marketing and Networking for Young Researchers", that focused on techniques and best practices to position the young scholars in their field of research. Again we used a mix of lectures to illustrate the underlying concepts combined with our signature interactive exercises. For one of these exercises the participants had to quickly improvise marketing pitches for randomly generated "science products". This time one group drew the combination of the words radio and brain and came up with an excellent impromptu sales pitch for their "brain radio". In another of our fun hands-on activities, called "Analogy roulette", a different group did a great job explaining the very abstract concept of Brownian motion with the help of a can of Burt's Bee's Wax lip balm as a prop.


In the final session CSH and Ambizione Fellow Dan Bower (in his first appearance as an Explainables facilitator) focused on proposal writing - a key skill for a successful academic career. In his interactive lecture he focused on preparation, writing and evaluation of proposals including a "peer review" session, where our participants discussed and reviewed proposal and application documents of others in the group.


The final feedback and wrap-up session showed that the unique hands-on approach of our Explainables workshops was very well received and each participant came up with a personal favorite exercise and lesson learned (`I did other more theoretical two-day workshops about e.g. how to write a CV, and I learned more and with much more fun in your varied one-day workshop than I did in the others.´ - Esther Linder, Astrophysicist, PhD student, participant).

We are looking forward to  work with this group of excellent young scientists and communicators from NCCR-PlanetS in the near future.